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Problem: Salay needs help reaching more of their target market. - Coggle…
Problem: Salay needs help reaching more of their target market.
Market
Problem
They need to reach more businesses
They need to reach more international customers
They need more capital to support the business
Solutions
Email Marketing
Updated Catalogue with stronger branding
Collate the different catalogues into one
Add a primer for emotional appeal
Email Collaterals
Find international business partners
Willing to buy long-term and in bulk
Social Media
Problems
No social media team
no background on marketing
Not active on social media
Few engagements in their posts
Solutions
stronger branding
create a social media team
Branding
Problems
Outdated logo
The branding is not strong and well-defined
Visual Branding and Application
Various social media channels
Website
Catalogue
Solutions
Develop content marketing
Content Calendar (Tracker)
Template
Type of content
Call to action
Caption
Improve the logo design
Color Psychology
Modern and Timeless
Establish a strong brand positioning
Research
Know the competitors
Look for aspiring individuals that is interested in the field of marketing, multimedia or equivalent
Interns
Volunteers
Management Trainee
Website
Problems
Website is difficult to navigate
Unclear instructions on ordering products
Double website, social media
Solutions
Update the website
Stronger branding
Key Message
Salay is a visually appealing, strongly branded, diverse, and inspiring manufacturer that international businesses must buy from.
Identify
Target Audience
Card Lovers
Office Workers
Students
Eco-Warriors
Stakeholders
The Student Scholars of Salay
Economically Disadvantaged Communities Within Salay's Area
The Workers of Salay
The Supplier of Salay's Materials
Target Market
International Businesses
Multinational Corporations
Multinational Retailers
Empathy Map
https://drive.google.com/file/d/13b6g7byYiRyq0Dr2RthcZYdAgBxZfC-S/view?usp=sharing
Key Visual
https://docs.google.com/presentation/d/1bmPmf7zRt3-Ioge_JdE9l05T84KjTpnlDaXmL8cQu-o/edit?usp=sharing
B2B User Persona
https://drive.google.com/file/d/1ZJcP9R0lJUC2uuCEBTCd2d-3gZIxJhw9/view?usp=sharing