Fortnite

Bartle's Taxonomy
(game player types)

Achievers

Explorers

Socialisers

Killers

Users and gratifications theory

Entertainment

Social interaction

Personal identity

Information

escapism

Regulation

Revenue, marketing and promotion

100% completion in save the world

victories

get onto the in-game leaderboards

level 100 battle pass

complete achievements and challenges

max level

hidden details

explore the far corners of the map

battle royale - want to see people lose/kill other players

scammers in save the world

play with friends - squads mode

new world

shoot people - can't do it in the real world

play in teams

community

new releases - brand deals

could identify with the multicultural skins

good graphics

narrative

challenge

rewards

The video standards council (VSC) is responsible for age rating games in the UK

It uses the PEGI system

PEGI system

ages

content

3

  • Considered suitable for all ages.
  • The game should not contain any sounds or pictures that are likely to frighten young children.
  • A very mild form of violence (in a comical context or childlike setting) is acceptable.
  • No bad language should be heard.

12

  • Slightly more graphic nature towards fantasy characters or non realistic violence towards human characters.
  • Sexual innuendo and sexual posturing can be present
  • Any bad language must be mild
  • Realistic gambling can be present

7

  • Scenes or sounds that could possibly frighten a younger child
  • Very mild forms of violence (implied, not detailed or not realistic)

16

  • This rating is applied when the violence and sexual activity reaches a stage that would be expected in real life
  • Bad language can be more extreme
  • Games of chance
  • Use of alcohol, tobacco or illegal drugs can be present

18

  • level of violence reaches a stage where it becomes a depiction of gross violence, motiveless killing or towards defenseless characters
  • glamorization of the use of illegal drugs and explicit sexual activity

!

  • Parental guidance rating
  • Used on apps that have a broad variety of user generated content

sex

  • PEGI 12 game if it is an innuendo or posturing
  • PEGI 16 game if there is erotic nudity or sex without visible genitals
  • PEGI 18 if there is explicit sexual activity
  • Depictions of nudity in a non-sexual context do not require a special age rating and this descriptor is not necessary