Fortnite
Bartle's Taxonomy
(game player types)
Achievers
Explorers
Socialisers
Killers
Users and gratifications theory
Entertainment
Social interaction
Personal identity
Information
escapism
Regulation
Revenue, marketing and promotion
100% completion in save the world
victories
get onto the in-game leaderboards
level 100 battle pass
complete achievements and challenges
max level
hidden details
explore the far corners of the map
battle royale - want to see people lose/kill other players
scammers in save the world
play with friends - squads mode
new world
shoot people - can't do it in the real world
play in teams
community
new releases - brand deals
could identify with the multicultural skins
good graphics
narrative
challenge
rewards
The video standards council (VSC) is responsible for age rating games in the UK
It uses the PEGI system
PEGI system
ages
content
3
- Considered suitable for all ages.
- The game should not contain any sounds or pictures that are likely to frighten young children.
- A very mild form of violence (in a comical context or childlike setting) is acceptable.
- No bad language should be heard.
12
- Slightly more graphic nature towards fantasy characters or non realistic violence towards human characters.
- Sexual innuendo and sexual posturing can be present
- Any bad language must be mild
- Realistic gambling can be present
7
- Scenes or sounds that could possibly frighten a younger child
- Very mild forms of violence (implied, not detailed or not realistic)
16
- This rating is applied when the violence and sexual activity reaches a stage that would be expected in real life
- Bad language can be more extreme
- Games of chance
- Use of alcohol, tobacco or illegal drugs can be present
18
- level of violence reaches a stage where it becomes a depiction of gross violence, motiveless killing or towards defenseless characters
- glamorization of the use of illegal drugs and explicit sexual activity
!
- Parental guidance rating
- Used on apps that have a broad variety of user generated content
sex
- PEGI 12 game if it is an innuendo or posturing
- PEGI 16 game if there is erotic nudity or sex without visible genitals
- PEGI 18 if there is explicit sexual activity
- Depictions of nudity in a non-sexual context do not require a special age rating and this descriptor is not necessary