Groups 👤👤👤
Psychology in groups
Reference Groups
"The Crowd a Study of the Popular Mind" by Gustave Le Bon
Suggestibility
Anonymity
Contagion
Formal
Informal
Membership
Disclaimant
Based on shared interests and goals
Specific mission
In agreement to attitudes, norms and behaviors
Not in agreement with the attitudes and behaviors
We belong to all of them ✅
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We don't belong to them ❌
Aspirational
Dissociative
We hope to belong in the future
We disapprove its behavior and norms