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SMR 2.0 BD Framework - Coggle Diagram

- - - - Local agency
      - We care
      - Case studies :!!:
        
        JST :!!:
        
        Accountable: Toni Purry
      - Growth
      - Creative Content
      - One Pager :!!:
        
        Accountable: Natasha
      - Anti-agency - dump your traditional marketing agency. What is the unique point of view? What do we stand for that is so different?
    - - Mobile Apps
        
        App Installs
        
        UGC Content
      - E-commerce
        
        Online sales
        
        Creative Content (Award)
        
        Back to school
      - Service based B2B
        
        Lead growth
      - Amazon Marketplace
        
        Sales/ROI
        
        ToughBuilt Case Study :!!:
        
        Accountable: Melissa Rodriguez
        
        Nora Ross Case Study :!!:
        
        Accountable: Toni Purry Due: 7/12/21
        
        Not on Amazon yet but would benefit from Amazon
        
        Commercial Ads
        
        Advertising dollars effectiveness and use
        
        Bulletins
        
        Print Ads
        
        Radio ads
        
        What are consumers doing? How do we personalize their experience? Advertising dollars effectiveness and use - third party cookies are no more - with Facebook/IG there is first party data - they want to convert those people. This is how we capture those audiences on these platforms- commercial exchange between product and consumers. Content creation (all the money) cheaper content + spend promotion, Stop spending on content and start spending it on reach.
      - Top 100 (Needs to be done) :!!:
        
        NR Competitors (10) :check:
        
        TB Competitors (10) :check:
- - - - Small agency support
      - Post Covid
      - Tiktok
      - Diversity Procurement