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Value Delivery, Channel systems, types, value network, E-commerce & M…
Value Delivery
Marketing Channels
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role
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time, place, and possession gaps
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multichannel marketing
- type
- multicustomer more valuable
- omnichannel marketing
- integrated marketing channel system——benefits
- digital channels revolution
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conflict, cooperation, competition
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Channel systems
Vertical
- channel captain
- dominant mode of distribution
corporate；administrative；contractual
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types
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retailing
- types: levels of service——store/nonstore
- Wheel of retailing
- Modern Retail Marketing Environment :
- Retailer Marketing Decisions in some key areas
- Private Label
roles；success factor；
wholesaling
- types
- difference from retailers
- functions
4.trends
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