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Overview of Event Marketing - Coggle Diagram
Overview of Event Marketing
Key Elements Event Marketing
TARGET AUDIENCE
CLIENT
EVENT INFRASTRUCTURE
MEDIA
ORGANIZER
VENUE
5P's of Event Marketing
PLACE
character
location can dictate the attendance
personality
PUBLIC RELATIONS
what other perceives about your event
Credibility
positive
PRICE
cost of holding
financial demographics of the target audience
financial goal
POSITIONING
What makes your event different
PRODUCT
THE HISTORY
THE VALUE
TYPE OF EVENT
WHAT MAKES IT UNIQUE
RESEARCH AND ANALYSIS
QUANTIT
Likert scale
cheaper
conducted physically
save time
Hard data
QUALI
EVENT PROMOTION
Vital to create awareness, desire to participate, feeling of value for money by the potential participant
Challenges; greater competition, cost of travel and accommodation, duration of stay
The success of an event largely depend on promotion
5W's of Marketing
When
Where
Who
What
Why
EVENT ADVERTISING
One of the most effective ways of raising awareness
Types of advertising
magazines
websites
newspapers
social networking sites
outdoor advertising
television
mobile platforms
Radio
Paid communication
Any form of non-personal promotion paid for by the event organization
Specialty advertising
magnets
calendars
coffee mugs
PUBLIC RELATIONS
The most commonly used for PR – press release
to stimulate media interest in the event and thus achieve positive and cost-effective publicity
Used to build mutually beneficial relationships with stakeholders and consumers
LATEST MARKETING TRENDS
MOBILITY AND APPS
QR CODES
ARISING OF SOCIAL MEDIA
ANOTHER DIMENSION