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GRAPHICS - Coggle Diagram
GRAPHICS
NEWSPAPERS
history
1702: first daily newspaper
1645: Sweden gazette
1903: first tabloid (daily mirror)
content
front page (foto)
internal think (foto)
definition
published daily on cheap paper
printed vs online
online:
readable anywhere
reader friendly / responsive
hypertext
browsable
back issue available
printed:
more visible
are well known
structure of an article
foto
ADVERTISING
history
19th century: first paid advertising (french newspaper)
1840 : first advertising agency
17th century: first real advertising
40s 50s : raidio and television
60s: huge supply requires a creative revolution
70: people manipulated by ads
80s: advertising become more intrusive
90s: psychology study on consumers
today: multimedia (now very technical)
analysis print ad (elements)
trade mark
logo
body copy
information about the product
headline
visual
drawing, photo
pay off
slogan
contact details
PHILOPHY
find superiority and differents in products
having something important to say
be persuasive
be original / fresh
advertising war
creating controversy
using unusual images
analysis of a good ad
palette color
space well distributed
fonts size (typeface)
image: higt quality , representative , captivating
Magazine cover
FEATURES
main image
supports headline
feature headline
main subject
masthead
magazine title
secondary features
less important content.
selling line
attract
DESIGN
logo
dateline
typography
price
eye contact
using image
cover line stands out
catchwords
CATCHING READER'S EYE
breathing space
visual clue
variety in headlines
browsable
display type (font)
flexibility
white space: never crowd
layering information(hierarchy)
Margins: basic rules
cleanness
curiosity: surprising statement