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FUNDRAISING - Coggle Diagram
FUNDRAISING
Sponsorship
Cash or in-kind fee paid to a property (sport, art, entertainment or causes)
In return, access to the exploitable commercial poential associated
Ingredients
1 event, 1 person (artist, athlete), 2 actors : the organizer, the orga that provide cash in exchange of visibility
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Les sponsorés ont : support financial, creatif, meilleur experience et amplification
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Experiential marketing
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and aspirations profitably, engaging them through two-way communications that
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5 types of experiences
- sensory experiences (SENSE)
- affective experiences (FEEL)
- creative cognitive experiences (THINK)
- physical experiences, behaviours and lifestyles (ACT)
- social-identity experiences relating to a reference group or culture (RELATE)
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Retention
DEM, Telemarketing, Digital
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