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How to write better content, SEO webinar - Keyword research and content…
How to write better content
it is not a easy process.
There are diff ways of better writing
Write as you talk.
will help you connect with people
Join a conversation(Don't start one)
Asking ppl to reply for your comments will help you built conversation same as writing a content.
Know her and understand her well
understanding your audience will help you in writing.
SEO webinar - Keyword research and content creation
First understand what ppl want and then create your content
Why ppl ignore seo and content
Am a non technical person so i cannot do seo.
SEO is more like a marketing percent rather than technical percent
I cannot write hence i cannot create content
SEO is a multi dimensional skill
It is a job
provide it as a service
Build personal brand
monetise with affiliate marketing
Use it for lead generation
what is seo?
SEO is a process of improvising your website for relevance and increasing its authority by solving user queries.
optimising your user experience is actually SEO
How SEO works?
Crawling
User types query and google tries to find the most relevant ans from the index and rank your page.
Indexing
google tries to understand your page and organise the content during indexing
Ranking
most relevent answer, user queries.
SEO webinar - Keyword research and content creation
Ranking factors
Relevancy
How relevant is your page/content
To make your content relevant, you need to know what users want
Authority
How authoritative and credible is your page/content?
User signals
How users engaging with your content/page
Keyword research
Choosing right keyword is half the battle won
You are increasing the relevancy of your page by getting the right keywords
Intent of the keywords can be broadly divided into informational research and transactional
Search commercial intent funnel
Awareness - informational and navigational
Discovery - oriented on call to action
Purchase - Explicit intent to complete a conversion action transactional
Tool to use- answer the public, google ads, ubersuggest, ahrefs, keywords everywhere.
Thematic grouping - do not optimise page for only one keyword. Group keywords in primary, secondary and Latent symmetic Indexing keywords
Aim for topical depth - when you have enough keywords you can have enough topical depth in your content
dont consider search volumes, your competitors matters. Go for the small demand
Content creation
Headlines
make sure your keyword is in it and aim for 25 headlines
Intro
Start with an anecdote, statistics and how the content is going to help them
The what
Describe the problem your user is facing and the solution for it
The why
Explain why the solution you are providing is the best solution
The how
Demonstrate how to implement your solution in easy steps
Conclusion
Conclude with a summary and a call to action
Aim for small pockets of demand
If each article will give you 500 sessions every month
You need to rank 10 posts to get 5000 sessions per month
Content writing and blogging masterclass
Process and refine your ideas
Progressive note taking
refine your notes and come up with good idea
Iterate your content, your blogs are your refined notes taken by you.
Creating with your audience
Internet is a two way communication, your audience are your co-creators.
make time to write your content
Creating content long term
it is not single content, collection of your writing make you a creator.
Start writing like starting a conversations.
By writing n number of time, then only you will get the good words.
Content writing and blogging masterclass
Capturing good content
take notes from blog posts, web pages, books, social media, conversations.
Capture things only that inspires you
web & pdf highlighter- liner ; chrome extension
Making yourself unique
your unique voice
Content is a commodity, you are the product
Show yourself that you are unique
Share your story and show yourself
Your decision dont make you unique, It is a combination of shares and feedbacks that you getting
Your blogs reflects your thinking.
Content writing and blogging masterclass
Does writing need to be creative and original?
Writing need not be creative
Writing is assembled than created. Non-fiction writing is about facts and usefulness.
do not create content when you consume it from other sources
Consume it, apply it, experience it, see the results and then write about it.
When you writing a content that should be important not a junk information
Do not consume content that is temporary or not useful to your long term.
when it comes to content consumption mindset is important.
Quality and quantity should be balanced.
Subtle content is useful and sensational content is temporary.
Content writing and blogging masterclass
The evolution of content
Good content starts with thoughts.(Thoughts comes from reading.)
Thoughts become conversations.
Conversation becomes notes.
Build your notes to blog posts.
Combine your blogs to become books.
A bunch of your blogpost content become videos or you can be a mastermind in it.
attract with what they want and giving what they need