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Principles of Marketing: PLACE, non-retail, What is place - Coggle Diagram
Principles of Marketing: PLACE
Intermediaries
Middleman
Merchant
Customer
Wholesaler
Customer
Online (ecommerce)
Customer
Salesperson
Customer
Intensity Coverage
Intensity of How product is distributed?
Selective
Intensive
Exclusive
Retail
Department
Supermarket
Specialty
Discount
Off price retailers e.g factory outlets
Wholesale
Brokers
Manufacturer's sale
Merchant
non-retail
Omni Presence
No. of places
Product flow mgmt
Direct
Distance
Online
What is place
Marketing Channel