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Personal Branding - Coggle Diagram
Personal Branding
Establish a professional brand on LinkedIn
Demand attention in your headline
State benefits that you can bring to your audience, your current position, and your skills.
Create your own content.
It doesn't have to be epic, just be better than the next person.
Define purpose and target audience
Why you wanna use the platform and define what you could benefit from LinkedIn.
Recognize and nurture your skills
Invest in yourself and strengthen your skills.
Personal Brand from zero to infinity
enable you to meet interesting people and unlock disruptive opportunities
through LinkedIn
personal brand is the intersection of perception and reality
can be done through designing approach
humanizing the concept by using emojis
7 emoji that represent you
create value to your network
don't just farm relationship grow them
A to Z Guide to personal branding
B: Bio
Clear concise summary of your professional background
Blog post
Social media
Speaker profile
C: Consistency
Align professional username across all social channels
Memorable
Easy to search
Consistent headshot across online accounts
A: Authenticity
Elements of your authentic self
What you value
What are your strength
Who you are
What are your weakness
G:Growth
Skills you posses
Skills you want to build
plan or prioritization; to-do list
Highest growth
Has the biggest impact
F: Focus
Focus on what you can do today
Strengthen your personal brand tomorrow
E: Evolutionary
Updated with your new skills
Evolve to reflect the most current you
H: Human
Don't just share the link of an article
Add color commentary
Share your thoughts
Don't share the same pitch as everyone
Do some research
Personalized your outreach
Do ask your audience questions
Invite audience to participate and interact
Get to know them better
Better position yourself as a trusted authority
I : Interviews
join every interview you're offered
Job interview --> refining, improving your profession pitch, and give u an opportunity to sell yourself and your skills
Podcast/Written interviews --> gain exposure for your personal brand
J: Join
Joining a community or group around something you're passionate about
Improve ideas
Establish yourself as a resource
Develop new skills
Gain inspiration
K: Knowledge
Establish credibility with an audience
ebooks
blog post
case studies
Volunteering insight
L: Leadership
Personal Branding comes with the territory.
knowing your strengths & weakness
understand how you like to get feedback
Prove your self development
M: Mission
mission statement: what they do & why they do it
this statement helps as guiding light and uphold the company's values and purpose
N: Network
Building relationship and inviting new people offers new opportunities for personal and professional growth
O: Opinion
Take a stance on the issues that matter most to you
P: Public Speaking
help to position you as an authority
grow your network
earn the trust of new audience
Q: Quirkness
learn into your quirks
(The things that set you apart from others)
This makes people to relate to you easily
R: Reputation
Online reputation
Offline reputation
S: Social Media
Follow people you admire
Align your title, username, and headshot across platforms
Post often
T: Trust
Build strong professional relationship with people
Ask them to write recommendation or testimonial
U: Unique Value Proposition
What Problem do you solve?
What value do you add?
How do you make a different?
V: Visibility
Increase by strategic content strategy
W: Well-rounded
maintaining a basic understanding around everything
X: X Factor
something that you bring to the competition where others do not
Y: Year
update all your personal branding assets in order to maintain professional narrative
Z: Zealous
If you've made this far, you must be really zealous in the pursuit of personal branding knowledge.
D: Direction
Long-term vision
Handful of vehicles to drive that vision forward
Well-defined goals