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Jennifer Hyman and Fleiss RTR (rent the runaway) rent designer's…
Jennifer Hyman and Fleiss
RTR (rent the runaway)
rent designer's clothes
Question: Should RTR raise other funding round ahead of schedule?
customers feedback: more than value and convenience. include confidence and make women beautiful
opportunity to cover larger age range and social occasion: increase inventory, extending product range
threat: heavy demand on management team, more cappital, sooner than planned
1st plan: rent the dress via designer's website
because white label need less capital
clients feedback
2nd plan: own website and buy dress:
designer wants other participants
designer not willing to take all the risk
--> more challenging but controlled plan
competition survey:
wear today, gone tommorow (WTGT)
Bag borrow or Steal (not the newest item)
CA: exclusive product
different customer experience
brand and service
dress up 6 mon in advance
pitch and refine pitch
ask feedback
don't reject meeting and get connected
3rd TA: older women to younger women
since people buy them and return for full credit or afraid to try the high level price one they dream of wearing
market trial: 125 women
different style, size, price (35-75), customer profile, useful advice
reture envelope
1st can try on, sororities, danceteam
2nd: cannot try on but introduce trend and dress assortement
3rd: online lower price
1 more item...