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Context of marketing communication - Coggle Diagram
Context of marketing communication
Integrated communications
Communication mix
Evolution of communication
Communication tools
Personal VS mass communication
Communication process
Integrated communications
= create synergies in marketing communications
Communication plan
Communication's codes of conduct
Consumer behavior & message processing
Hierarchy-of-effects' models
FCB grid
THINK
FEEL
DO
Models of attitude formation & change
High elaboration
CENTRAL
route processing
COGNITIVE attitude formation
Self-generated persuasion
Multi-attributes models
AFFECTIVE attitude formation
Feeling-as-information model
BEHAVIORAL attitude formation
Post experience model
Low elaboration PERIPHERAL
route processing
COGNITIVE attitude formation
Heuristic evaluation
BEHAVIORAL attitude formation
Heuristic evaluation
AFFECTIVE attitude formation
AP transfer
Feelings transfer
Emotional conditioning
Mere exposure
Elaboration likelihood model f persuasion
MOTIVATION
ABILITY
OPPORTUNITY
If M+A+O = High elaboration
If 1 missing = low elaboration
Communication overloads problems
Selective attention
Selective distortion
Selective retention