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CS-3 - Coggle Diagram
CS-3
Reasons firms go international
Reduce overall business risk
Leverage the company's core capabilities
e.g.
McDonald's or Yum! Brands
Access better or lower cost factors
e.g.
Labor
iRobot
Natural resources
Oil industry
Technology
IT development of iRobot
Logistics
Develop new capabilities
Location-specific advantages
Learning & spillovers
Expand the market
Large economically developed
e.g.
OECD countries
Emerging markets
China & India
The global firm & global strategy
Broader economy-wide developments
International activities of individual firms