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INTERVIEWS IN RESEARCH - Coggle Diagram
INTERVIEWS IN RESEARCH
TYPES
Defined as research tools that are extremely rigid in their operations are allows very little or no scope of prompting the
participants to obtain and analyze results.
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- Semi-Strcutured Interviews
Offer a considerable amount of leeway to the
researcher to probe the respondents along with maintaining basic interview structure.
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Multiple interview rounds will not be
required in the presence of structure in this type of research interview.
The best
application of semi-structured interview is when the researcher doesn’t have time to conduct research and requires detailed information about the
topic.
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Have the least number of
questions as they lean more towards a normal conversation but with an
underlying subject.
The main objective is to build a bond with the respondents to get high chances that the respondents will answer the questions truthfully.
METHODS
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A
Researcher can design the survey in such a way that they take notes of the comments or points of view that stands out from the interviewee.
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- Email or Web Page Interviews
Consumers are
migrating to a more virtual world and it is best for each researcher to adapt
to this change.