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BTF1010 Week 7 Lecture - Misleading and Deceptive Conduct and False…
BTF1010 Week 7 Lecture - Misleading and Deceptive Conduct and False Representations
Overview - Expectations for Business Behaviour in the ACL.
s18 (broad) (p.450)
s29 (narrow) (p.456)
When cover 18, usually cover 29
Misleading or Deceptive Conduct (s18) - p.450
Elements
Element 2 - 'in trade or commerce'
CASE: O’Brien v Smolonogov (p.222)).
This was considered trade or commerce
CASE: Pilmer v Roberts (p.223).
Court decided that Dr Roberts did not make the relevant false misleading’s or deceptive representations “in trade or commerce.”
Element 3 - 'engage’
CASE: Google v ACCC (p.223).
CASE: Hyder v McGrath (p.224).
CASE: Contrast with Yorke v Ross Lucas Pty Ltd (p.223).
Element 4 - 'in conduct'
Failure to disclose where there is a ‘reasonable expectation’ that disclosure would be made.
CASE: Henjo v Collins Marrickville (p.225).
CASE: Demagogue v Ramensky (p.225).
Element 5: ‘misleading or deceptive or likely to mislead or deceive.’
CASE: Hyder v McGrath (p.224).
CASE: Butcher v Lachlan (p.232)).
Marketing and Advertising – Sales Puffs.
CASE: Telstra v Singtel Optus (No.2) (p.229).
CASE: ACCC v TPG (p.227).
This breached s 18
CASE: ACCC v Turi (p.228).
o Good example of where something that was literally true, created a false and misleading impression.
CASE: ACCC v Reckitt Benckiser (p.228).
Misleading.
Business Competitors
CASE: Parkdale v Puxu (p.231).
Conduct was not misleading and did not breach s 18.
CASE: McWilliams Wines v McDonald’s Systems (p.230).
s18 NOT breached
CASE: Apand v Kettle Chip (p.231).
Misleading = s18 breached
Contractual Negotiations.
CASE: Byers v Dorotea (p.232).
Specific or Misleading Representations (s29)
False Representations - Standard or Quality of Goods
• CASE: ACCC v Thermomix (p.235).
• CASE: ACCC v Turi (p.236).
False Representations – e.g. Benefits.
• CASE: ACCC v Heinz (p.236)
False Representations – Interaction with Consumer Guarantees.
ACCC v Apple (p.237).
CASE: ACCC v. LG (p.238).
False Representations – Country of Origin.
CASE: ACCC v. Marksun (p.238).