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Company C - Coggle Diagram
Company C
travel behaviour
books package deal
mainly couples
channel
telephone
email
duration
1 week
there are direct flights between Germany and Lapland 1x per week
people come because of homepage of recommendations (word of mouth)
accomodation
mökki
rather luxerious
hotel
apartments
activities
snow-shoe hiking
local food
reindeer sledging
snow-mobiles
husky sledges
cross-country ski
tours of several days
expectations
authenticity
hospitality
real winter experince
luxury
comfort
traveller
between 35-60 years old
demanding for luxery
"special kind of person that travels to Scandinavia"
destination in winter
partner
avoids commercial big hotels
offers small familie owned destination
Lapland
region: Salla
in Terttu's eyes one of the only "real places" in Finland
authentic-family-owned companies