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Company A - Coggle Diagram
Company A
travel behaviour
transportation
winter
flight
summer
car and ferry
duration
winter
1 week
summer
1-3 weeks
frequency
summer
1x per year
once people like it they often come regularly
winter
once in a lifetime
1x every other year
channel
telephone
email
traveller normally stays in one location
might differ when staying at special accomodation, e.g. ice hotel
mainly couples, but also freinds and families
deals
winter
package deals
summer
booking of individual elements
accomodation
summer
mökki at lake
very simple
fully equipped
winter
mökki
hotel
combination of mökki and hotel
expectations
"Erlebnisurlaub" adventure holiday
wants something special and exceptional
it is important to inform traveller about culture and destination to manage experience
special nature
real winter
authenticity
often people have small expectations due to limited knowledge
expectations can easily be exceeded
German Traveler
active
individual needs
financially better positioned
connected to nature
likes to be outside
+30 years old
Scandinavic traveller is a differnt kind of person
popular destinations
winter (december-march)
Lapland
Oulu
Kuusamo
Rovaniemi
Kittiilä
summer
lake areas
Kuopio
Mikkeli
company has certain partner: therefore certain destinations are offered
activities
winter
husky-tour
also tours of several days
snow-show hike
nothern lights
cross-country ski
also tours of several days
summer
fishing
hiking
people spend most time at mökki
boat-tours (often included at mökki)
recreation
relaxation
picking berries
Finnish food