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Company B - Coggle Diagram
Company B
traveller
+50 years old
retired
enough money
enough time
seeks recreation
guest's expectations
quietness
pure nature
relaxation
deceleration in lonliness
travel bahaviour
books individual package deals
accomodation
winter
hotel
Helsinki
hotel
provider does not sell mökkis since that does not give enough profit
duration
Helsinki
4-5 days
winter
8-10 days
average
1 week
frequency
little amount of regulars
people switch between differnt Scandinavic countries
expected to be differnt at Finland specfic agencies
if regular then only for summer vacations
popular destinations
whole year: Helsinki
winter
Lapland
Levi
Inari Lake
Kuusamo
occasionally: people do a roadtrip to the Nordkap and pass Finland for this reason
Scandinavia
Sweden and Finland are very similar
Norway has very differnt landscape
easy to travel to Russia from Finland (short trip)
activities
winter
nothern lights
cross-country ski
husky tours
snow mobile tours
snow-shoe hiking
summer
hiking
nature experiences
mainly sells winter holidays