Everything on External Communication
Guide for what to share
I have something I want us to share!
Awesome!
Was it created by us?
yes
pass it on to External Comms!
no
In your opinion, is it aligned with our values & supporting our purpose?
yes
What is it?
it's a recruitment ad from someone we know & love
no
Disregard :)
pass it on to External Comms!
it's an article
it's a resource
it's for a good cause
something else!
consult with External Comms
pass it on to External Comms!
we're not sharing this in an official capacity, you can ask the rest of the team to share it in a private capacity
Mandate of External Comms Role
decision making
frequency of communication on all channels
what is posted on our channels (website, newsletter, social media) using the following considerations:
where?
what?
is it amplifying the voice of something with a marginalised experience?
Purpose of external communication
provide an access point for groups to our work and related resources, to support them to be the change
communicate & amplify our values
support our visibility and therewith our access to resources
if it's a resource include it in the website resource section
pass it on to External Comms!
Accountabilities
maintains our presence by maintaining, updating and tending to
TBD
TBD
TBD
website
newsletter
social media
documents how to
update the website
send out a newsletter
develops
content strategy
responds in a timely manner to communication coming in here
ensures it's up-to-date
tracks
which learning/support resources we have produced
does it support others to be the change we wanna see?
aim to have posts at least 2 days apart
if it's not ours and not a resource post it on social media
if it's ours: website, newsletter, facebook
if it isn't, consider what recent posts have been about & aim for variety. If it's not timely, you could choose to wait
aim to have newsletters sent out at least 1 month apart
assemble content & send out
Sign off process
this is for when you want to advertise an offering OR you want to create or update general materials
purpose: ensuring that Navigate’s communication is consistent and representative
what are 'general materials'?
handouts, blog posts, etc. that are unspecific to a workshop or work you're doing
example: a Conflict Handbook is general, a slide set for the workshop we’re doing on conflict for XR is not (but a more general slide set for a ‘standard’ conflict workshop is general)
the process
Step 1: communicate what you’re working on to External Comms so they can ensure no duplication of work is happening and track what may be ready to be published when (and therefore included in a newsletter, for example)
Step 2: write the thing, consider our style guide for layout etc.
Step 3: get feedback using the following considerations
if you have created something NEW, ask at least 1 person to read through it and give feedback and integrate this as best as possible.
if you’re UPDATING something, use your own discernment to determine whether getting feedback in would be a good use of capacity
what to ask for
differentiate between ‘nice to have’ (I have a preference for it to be this way I’m suggesting, and I’m also ok with it being how it it), ‘I’d prefer this to change’ (I have a strong preference for this changing, and can let go of this if the situation calls for it) and ‘this must change’ (I believe that publishing it in this way would cause us or someone else harm/is out of alignment with values).
Step 4: integrate feedback
integrate as best as possible, stay true to your own voice and what you’re wanting to say, and dialogue if feedback is unclear or controversial (esp for ‘this must change’ and ‘I’d prefer this to change’ feedback).
Step 5: when you have integrated concerns and upgrades as best as possible, inform External Comms of the location of your work and any considerations around publishing it that you see (e.g. timings)