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Segmenting the Market - Coggle Diagram
Segmenting the Market
Users with Disabilities
Wheel chair users
Diminished Hand strength
Giving Independence to the user
Inclusive Design
Elderly - who struggle to complete tasks
Height restrictions
Limited movement
Function based
Maintenance Staff
Dangers of using ladders
Lights that are physically to high to reach with ladders
Exterior and interior lighting
Reduces the need of using large unnecessary machinery (eg - cherry picker)
Functionality based
Everyday Use
Making the process of changing light bulbs much easier
Easily Stored when not in use
Can be folded down to not fill up unnecessary space
ergonomically shaped
Aesthetically pleasing