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CHAPTER 4 TECHNOLOGY SUPPORTING E-COMMERCE - Coggle Diagram
CHAPTER 4
TECHNOLOGY SUPPORTING E-COMMERCE
E-MARKETPLACE
Internet-based electronic market that allows online business-to-business communications and transactions.
Example:Shopee,Lazada etc.
ELECTRONIC DATA INTERCHANGE(EDI)
• Electronic data interchange (EDI) is the intercompany communication of business documents in a standard format
• Businesses use EDI to integrate and share a range of document types — from purchase orders to invoices to requests for quotations to loan applications and more
• Point-to-point or direct connections. Two computers or systems connect with no intermediary over the internet, generally with secure protocols.
• Value-added network (VAN). A third-party network manages data
transmission, generally with a mail boxing paradigm
EDI BENEFITS
•Saves time and money. Automates a process previously manually executed with paper documents.
•Improves efficiency and productivity. More business documents are shared and
processed in less time.
•Improves traceability and reporting. Electronic documents can be integrated with a
range of IT systems to support data collection, visibility and analysis.
•Supports positive customer experiences. Enables efficient transaction execution and prompt, reliable product and service delivery.
FUTURE OF EDI
•IoT sensors. Incorporated into the shipment’s packaging and tied to periodic EDI 214 messages to improve package condition visibility in near real time.
• Blockchain technology. Underpinning EDI information flows for shipments can offer a shared version of the truth to help quickly resolve and even avoid chargeback disputes.
NETWORK TECHNOLOGIES
INTERNET
•The term 'Internet' comes out of the concept of 'internetworking‘
• At its most basic level, the Internet is a utility connecting localized computer networks with computer networks that extend across a wider area, like a region or a continent.
Internet vs. Intranet vs. Extranet
Intranet
•An intranet is a private network that is contained within an enterprise.
•Accessible only by the organization's members or those with authorization
Extranet
•A collaborative network that uses Internet technology to link businesses with their suppliers, customers or other businesses that share common goals.
•Can be viewed either as part of a company's Intranet that is made accessible to other companies or as a collaborative Internet connection with other companies
Internet
Share personal information,product catalogs,
classroom information with the public
ELECTRONIC CATALOGUE
An online product catalogue will only ever be as useful to your customers as the information that goes into it.You can also use a catalogue as a core business tool.
HOW CAN AN ELECTRONIC CATALOGUE HELP YOUR SALES?
• Its digital form allows users to perform regular updates quickly and easily at zero cost, ensuring the accuracy of product data when it is presented to a wide client base.
ELECTRONIC SHOPPING CART
•Is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase, analogous to the American English term "shopping cart
•An online shopping cart is a virtual method of keeping track of one's planned purchases on a website.
ELECTRONIC SHOPPING CART- TYPES
•
Open source software
: The software is an open source licence and is very often free of charge.
•
Licensed software
: The software is downloaded and then installed on a Webserver.
•
Hosted service
: The software is never downloaded, but rather is provided by a hosted service provider and is generally paid for on a monthly or annual basis
RECOMMENDER
SYSTEM
• A recommender system or a recommendation system as platform or engine) is a subclass of information filtering system that seeks to predict the "rating" or
"preference" that a user would give to an item.
WHY USE RS IN E-COMMERCE?
•Increase the number items sold
•Sell more diverse items
•Increase the user satisfaction
•Increase user fidelity
•Better understand what the user wants
APPROACHES IN RS
•
Collaborative filtering
methods are based on collecting and analyzing a large amount of information on users’ behaviors, activities or preferences and predicting what users will like based on their similarity to other users
•
Content-based filtering
recommend items that are similar to those that a user liked in the past (or is examining in the present). In particular, various
candidate items are compared with items previously rated by the user and the best-matching items are recommended
•
Hybrid Recommender Systems
combining collaborative filtering and content-based filtering
INTELLIGENT AGENTS AND THEIR ROLE IN E-COMMERCE
• Overcoming some shortcomings in e-commerce
• Agents can play an significant role for those purchases that are repetitive (supplies) or predictable (habits). One of the oldest and simplest
LIMITATIONS OF INTELLIGENT AGENTS
• Stealing data and Illegal access
• Free use of resources
• Unauthorized program execution
7 TECHNOLOGICAL ADVANCEMENTS EMPOWERING ECOMMERCE BUSINESSES IN 2019
ONE Omni-channel presence/support
TWO Extensive personalization
THREE The shift to mobile
FOUR Conversational Marketing
FIVE: AI and chatbots for customer communications
SIX : Image search
SEVEN: Quick and easy checkout processes