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Website Subscriber, Website Subscriber, :question: 有買的人一定會去看shipping&…

- - - - :pencil2: Keep reading our email
        Keep buying our stuff in recent 3 months
        
        Manychat
        
        Survey
        
        :star: VIP
        
        :pencil2: Email campaign is part of crucial appeal
    - - :pencil2: Maybe the email falls into promotion or spam or only search us via referral, direct, social media
        
        Plain-text email
        
        Open
        
        :pencil2: He only see primary email, tell to check promotion or only send plain-text
        
        Survey
        
        Manychat
        
        No open
        
        Use push notification to direct to email
  - - - :pencil2: not buying recently but still follow us
      - Use wishlist, points, VIP campaign, etc to boost the purchase
        
        Manychat
        
        Survey
    - - Open ≧ 12 emails in past 1 year
        
        Write a custom email focus on his past purchase product, introduce the Return Gift
        
        Open email, redirect to standarrd flow
        
        Survey
        
        Manychat
        
        No open
        
        Same content, but with plain-text email
        
        Open
        
        No open
        
        Send push notification
        
        2 more items...
        
        :pencil2: Need a formula to calculate how many emails cuz everyone's activeness may be between 3 months - 12 months
      - Open ≦ 12 emails in past 1 year
        
        :pencil2: not following our email
      - :pencil2: want to see if the subscriber is active in the past but not now
- - - - Has viewed product > 4
        
        Has add to cart
        
        :pencil2: This step automatically include membership
        
        Checkout
        
        Place order
        
        Abandon checkout
        
        Abandon cart flow email
        
        No place order
        
        1 more item...
        
        Abandon cart
        
        Abandon cart flow email
        
        No ckeckout
        
        send Survey email+WIshlist
        
        2 more items...
        
        No add to cart
        
        Has opened view welcome email
        
        Send email remind them again about discount
        
        No add to cart
        
        Has viewed size guide
        
        1 more item...
        
        No view size guide
        
        1 more item...
        
        No open view welcome email
        
        Send a plain-text email remind the discount
        
        Yes
        
        No
        
        Use Push notification remind the discount
        
        2 more items...
        
        :pencil2: make sure they're aware of dicount
      - View product < 4
        
        No open Welcome email
        
        send article-oriented plain-text email
        
        use Push notification
        
        send plain-text Evict email
        
        Has opened Welcom email
        
        Send 1st article-oriented email with images
        
        Open
        
        Click into website
        
        :question: should study click into "website," "product" or "blog" to make sure it works(they'll start to follow us)?
        
        No click into website
        
        Send 2nd article-oriented email
        
        2 more items...
        
        No open
        
        :pencil2: assume they only want to see blog/article
    - - Use website announcement or push notification