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User - Coggle Diagram
User
Problem
REACH
ACT
Convert
Engagement
Search Engine
Navigational
Informational
Transactional
Owned Media
Blog
Content Marketing
10/90
Content Cluster
Lead Generation
Lead Nurturing
Lead
MQL
SQL
Customer
Instagram
Competition Analyses
Paid Media
Partnerships
Online Stores
Advertising
Native
Health & Care Websites/Apps
G-Ads
Retargeting Ads
Retargeting Ads
Earned Media
Influencer Marketing
Who?
Follower/Engagement rate/ ....
Tone of voice
Communication Method
Response Chart
How?
Technique
What?
Key Message
When?
Time sensivity
Digital PR
Tracking
Tag Manager
SOcial Media
Interest
Optimazation
Content
User Journey
Organic
Product Page
Online Store
Order/Sale ?!
KPI's
User Acquisition
How many users visit product page?!
How many users click on buy button?