Product Strategy
Commercial
GTM
Integrations
SLG
PLG
Theme of investment
Freemium
Activation
Themes of investment
Marketing website
No explicit product work planned
Marketing website
A by-product of PLG investment will be a strengthened SF integration
Audience
New Products
Theme of investment
Use Cases
Productising key use cases
Theme of investment
Consumer Profiling
Theme of investment
New data sources
Credit card transaction information
Proprietary data assets
Usability
Theme of investment
Simplification
Simplify and unify editor behaviour (e.g., routing from all question types)
Brand Tracking
Creative Testing
CS
Theme of investment
Admin Panel life support and minor improvements
North Star
Theme of investment
No explicit product work planned
A by-product of all changes, esp. in Simplification will improve CX
Category/Industry Research
New Product Development
Theme of investment
Meet our clients where they are
Automation of key manual support tasks
Syndicated
Creation of normative data database
Finalisation of Cint
Price benchmarking
High Quality Credit Spend
All product work organised against and qualified by HQCS model
Create model to asset survey quality
Theme of investment
Fraud detection
Continued deepening of anti-fraud capabilities
Things we will not do
Next-best-action/next product to buy suggestions
Data certifications (ISO27001/HIPAA)
Selling our audience services externally
BI platforms (Tableau, Looker)
Outcome and action platforms
Reworked New Business <> Product feedback flows
Reworked Customer Success <> Product feedback flows
Enabling organisational activities
Better feedback processes for New Business and CS
Establishment of Quality related North Star
Monthly R&D All Hands
Increase accuracy and visibility of what we're building
Roadmaps
Following three months: directive, on-target, but subject to change, sharable with key clients
Following six months: more flexible future vision, internal only
EM in squads
Rolling public 30-60-90 plans for R&D execs
Own audience
Next three months: fixed resolution, reliable, detailed, sharable with clients
Externalisable PR resources
Buy online
Monthly plan
Low-end yearly plan
No explicit product work planned
Packaging
Theme of investment
Feature profile configuration: bronze, silver, gold
Theme of investment
Platform
Category based trackers
Attest API
Inbound (create survey)
Outbound (analyse results)
Enable feature basket-based pricing
Charge software license fee
No-touch translations
Ingoing
Outgoing
Reduce the number of surveys clients are required to run
Focus on Maker or Taker accessibility
Email/CRM distributed surveys
Develop the Taker experience
Insight detection automation
Behavorial datae
Retention
Platform
Product Onboarding
Gross Margin
No explicit product work planned
Theme of investment
Dedicated squad(s) focused on top churn drivers
Security
Theme of investment
Additional dedicated headcount in 2022
Backend platform access reduction
R&D activity linked directly to North Star
External SLAs
Scale
Theme of investment
Splitting backend monolith