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Product Strategy - Coggle Diagram

- - - - Following three months: directive, on-target, but subject to change, sharable with key clients
      - Following six months: more flexible future vision, internal only
      - Next three months: fixed resolution, reliable, detailed, sharable with clients
- - - - Themes of investment
        
        No explicit product work planned
        
        Marketing website
        
        A by-product of PLG investment will be a strengthened SF integration
        
        Reworked New Business <> Product feedback flows
    - - Theme of investment
        
        Freemium
        
        Activation
        
        Marketing website
        
        Own audience
        
        Buy online
        
        Monthly plan
        
        No explicit product work planned
        
        Low-end yearly plan
        
        Product Onboarding
    - - Theme of investment
        
        Admin Panel life support and minor improvements
        
        No explicit product work planned
        
        A by-product of all changes, esp. in Simplification will improve CX
        
        Automation of key manual support tasks
        
        Reworked Customer Success <> Product feedback flows
  - - - Dedicated squad(s) focused on top churn drivers
- - - - BI platforms (Tableau, Looker)
      - Outcome and action platforms
  - - - Attest API
        
        Inbound (create survey)
        
        Outbound (analyse results)
- - - - Credit card transaction information
      - Twitter
      - Finalisation of Cint
      - Behavorial datae
  - - - Continued deepening of anti-fraud capabilities
      - Externalisable PR resources
- - - - Productising key use cases
        
        Consumer Profiling
        
        Brand Tracking
        
        Creative Testing
        
        Category/Industry Research
        
        New Product Development
      - Next-best-action/next product to buy suggestions
  - - - Syndicated
        
        Creation of normative data database
        
        Price benchmarking
        
        Category based trackers
- - - - Additional dedicated headcount in 2022
      - Backend platform access reduction
  - - - Splitting backend monolith
- - - - Simplify and unify editor behaviour (e.g., routing from all question types)
      - No-touch translations
        
        Ingoing
        
        Outgoing
      - Reduce the number of surveys clients are required to run
- - - - All product work organised against and qualified by HQCS model
      - Create model to asset survey quality