Product Strategy

Commercial

GTM

Integrations

SLG

PLG

Theme of investment

Freemium

Activation

Themes of investment

Marketing website

No explicit product work planned

Marketing website

A by-product of PLG investment will be a strengthened SF integration

Audience

New Products

Theme of investment

Use Cases

Productising key use cases

Theme of investment

Consumer Profiling

Theme of investment

New data sources

Credit card transaction information

Twitter

Proprietary data assets

Usability

Theme of investment

Simplification

Simplify and unify editor behaviour (e.g., routing from all question types)

Brand Tracking

Creative Testing

CS

Theme of investment

Admin Panel life support and minor improvements

North Star

Theme of investment

No explicit product work planned

A by-product of all changes, esp. in Simplification will improve CX

Category/Industry Research

New Product Development

Theme of investment

Meet our clients where they are

Automation of key manual support tasks

Syndicated

Creation of normative data database

Finalisation of Cint

Price benchmarking

High Quality Credit Spend

All product work organised against and qualified by HQCS model

Create model to asset survey quality

Theme of investment

Fraud detection

Continued deepening of anti-fraud capabilities

Things we will not do

Next-best-action/next product to buy suggestions

Data certifications (ISO27001/HIPAA)

Selling our audience services externally

BI platforms (Tableau, Looker)

Outcome and action platforms

Reworked New Business <> Product feedback flows

Reworked Customer Success <> Product feedback flows

Enabling organisational activities

Better feedback processes for New Business and CS

Establishment of Quality related North Star

Monthly R&D All Hands

Increase accuracy and visibility of what we're building

Roadmaps

Following three months: directive, on-target, but subject to change, sharable with key clients

Following six months: more flexible future vision, internal only

EM in squads

Rolling public 30-60-90 plans for R&D execs

Own audience

Next three months: fixed resolution, reliable, detailed, sharable with clients

Externalisable PR resources

Buy online

Monthly plan

Low-end yearly plan

No explicit product work planned

Packaging

Theme of investment

Feature profile configuration: bronze, silver, gold

Theme of investment

Platform

Category based trackers

Attest API

Inbound (create survey)

Outbound (analyse results)

Enable feature basket-based pricing

Charge software license fee

No-touch translations

Ingoing

Outgoing

Reduce the number of surveys clients are required to run

Focus on Maker or Taker accessibility

Email/CRM distributed surveys

Develop the Taker experience

Insight detection automation

Behavorial datae

Retention

Platform

Product Onboarding

Gross Margin

No explicit product work planned

Theme of investment

Dedicated squad(s) focused on top churn drivers

Security

Theme of investment

Additional dedicated headcount in 2022

Backend platform access reduction

R&D activity linked directly to North Star

External SLAs

Scale

Theme of investment

Splitting backend monolith