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Channels of distribution - Coggle Diagram
Channels of distribution
Market factors
Geographical concentration of buyers
Small place
Short channel
Widely spread
Long channel
Quantity purchased
Small
Long channel
Large
Short channel
Size of the market
Large
Long channel
Short
Short channel
Policy of the firms
Chooses the same channel of the competitor
Avoids the channel selected by the competitor
Environmental factors
Depressed economy
Shorter channel
Inflated economy
Longer channel
Company characteristics
Financial strength
More
Short channel
Less
Long channel
Degree of control
Greater
Short channel
Less
Long channel
Product factors
Consumer
Long channel
Perishable
Short channel
Industrial
Short channel
Non-Perishable
Long channel
Non-complex
Long channel
Unit value low
Long channel
Complex
Short channel
Unit value high
Short channel