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Market Research - Coggle Diagram
Market Research
Secondary Research
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Government Publications
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Disadvantages: The government won't provide full data, as is connected to the country
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Trade Organisations
Advantages: Can give industry specific data to a business that is either already operating in the market or wants to join.
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Surveys
Disadvantages: Respondents may not feel encouraged to provide accurate, honest answers.
Advantages: Easier to collect qualitative data, lower cost
Interviews
Disadvantages:Interviews are more time consuming to recruit and conduct,
Advantages:It provides flexibility to the interviewers,The interviewer can judge the non-verbal behaviour of the respondent.
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Questionnaires
Advantages:Inexpensive & practical, Much quicker way to obtain results
Disadvantages:Dishonesty,Lack of personalisation,Unconscientious responses
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