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La Moaz Jewelry Business Plan - Coggle Diagram
La Moaz Jewelry
Business Plan
Executive summary
Objectives
To attract a minimum of 20 orders/day
with APT 3.5mil VND
in the first year of operations
monthly turnover 2.1bil VND
annually turnover 25.2bil VND
To offer customers
excellent jewelry products
at a reasonable price
provide outstanding customer experience
measured by
customer complaints less than 1%
minimum 5% yearly sales growth
Cash flow
at least 10% net profits to sales.
To generate positive cash flow from operations.
Overview Idea
High value jewelry products
Products are designed for fast-fashion
Products which are personalized
Products follow fashion trends
Target Audience
Group A
Unisex, Richkids
Age: 12 - 20
Interest: Hiphop, Underground, Streetwear, Hypebeast, Sneakers, Localbrand
Group B
Age: 24 - 35
Female
Officer, people working in the field of appearance, people working in the field of communication
Interest: fashion, accessories, jewelry, beauty, shopping, online shopping
Income: 15mil++
Mission
Offer the best jewelry accessories in the national
We are committed to providing the product quality, service quality and value that our customers expect
Will use its strategy, staff, and systems to provide each customer with a seamless three-part customer experience (product , service environment, and service delivery) -- each part of which will meet or exceed our customers' expectations.
Vision
Become the first choice of jewelry retailer in national
A respected company - as measured by our customers, our employees, our shareholders, and the community we live in.
Our Values
Performance excellence
We act like responsible owners, always seeking to meet or exceed expectations.
Teamwork
We act as a team, committed to each other, and bound by trust and loyalty.
Integrity
We treat one another, and all our stakeholders with dignity and respect. Honesty, ethical behavior, and integrity are fundamental characteristics of our business conduct.
Keys to Success
Excellent product and service that will build and maintain customer loyalty
A good business location and e-commerce website system will ensure high company visibility and large customer base.
Proven management ability to successfully run a business.
Our commitment to continuous improvement and total quality products & services
Products & Services
Products
High value jewelries
Material: Gold / White Gold
K: 14-18-24
Using as fashion accessories
Services
Personal Design Jewelry
Company Ownership ?
Start-up costs and funding