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Product Design (Marketing Mix) - Coggle Diagram
Product Design (Marketing Mix)
Aesthetics
Refers to the design, style, and appearanace of a product. Aesthetics is about making products desirable.
Function
Refers to the benefits that a product or service provides. It includes how well a product meets a ned or solves the problem for which it was intended.
Cost
Encapsulates all production costs of a product. Specifically, the cost per unit.
Designing products to meet social trends
Modern society is far more environmentally conscious than ever before and demands products that are sustainable with a limited impact on the environment.
Businesses are more likely to succeed when developing products that address the issues of resource depletion
products designed for waste minimisations
products designed for re-use
products designed to be recycled (or produced from recycled materials)
products sourced ethically (e.g. Fair-trade products)
Some businesses will use ethical sourcing to reflect social trends as more customers become aware of the need to protect the environment. Businesses will only use materials and services from suppliers who care and respect the environment. Ethical sourcing also involves paying workers a fair wage and making sure the working practices of the suppliers are ethical, such as not using child labour
Challenges
Involves balancing the three elements of the design mix. Adapting any of these features can have a detrimental impact on the other two.
For example anything that is aimed at reducing costs, in order to improve the product margin, could have a detrimental effect on the functionality or design.
Benefits of adapting designs to changes in social trends
Reducing waste helps businesses cut costs
Reflecting social trends through product design means they are more likely to sell large quantities
Social trends can be used as a USP to differentiate products and services
Attending to social trends means businesses are more likely to be seen as being socially responsible.