Becomes MGL
Webinar form fill, Product Tour Form Fill or Demo Form Fill, Data Sheet
Demo Form Fills go to sales and only if the sales engagement goes south does marketing enter the scene
Product Nurture- Demo, Usecases
Webinar Follow up email- learnings + Product Tour
Sales handoff
If they access only learnings
If they access learnings and product tour
Sales- 2calls+1 email 5 days
Book a Demo
Dont Book a Demo
Doesn't Turn into an opportunity
Turns into an opportunity
Sales Engagement (RSMs)
MGL To MQL Nurture
The main goal of this nurture is to expose prospect to content that will result in them becoming an MQL
Registers for webinar
Signs up for product tour
Fills out Demo form- on website/gartner/G2
Turns into an SQL
Doesn't Turn into an SQL
Doesn't Become an Opp
Becomes an Opp
Closes- Becomes Customer
Doesn't Close- Doesn't Become Customer
Doesn't Becomes and MQL
Becomes and MQL
Sales Engagment
Drip Campaign
Doesn't turn into an SQL
MQL to SQL nurture?
Customer Flow- Email Marketing
+Ad hoc emails
Datasheet