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TARGET AUDIENCE - GEN Z - Coggle Diagram
TARGET AUDIENCE - GEN Z
Communication Channels
Instagram
TikTok
Gaming
YouTube
Preferred Way of Communication
Images
Multitasking
Most Impacted by
Their Peers
Influencers
Authenticity
TOP Spare Time Activities
Music Listening
Reading
Watching TV
Gaming:
87%
The global video gaming industry is growing at 10% annually.
Our recent survey found a strong majority of Generation Z, millennials, and Generation X agree that during the COVID-19 pandemic video games have helped them stay connected to other people and get through difficult times.