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Business anthropology - Coggle Diagram
Business anthropology
What is it?
study humanity
the societies of the present and past
used at the service of business projects
Ethnography
access cultural codes
it is not only observed it interacts
Others come off
etnozoom
etnosetter
etnoshopper
etnobuilder
What does an anthropologist do in the company?
study and characterize culture
each place has its culture
facilitate communication
objective
investigate the social context
cultural meanings
What does an anthropologist do?
interpret reality
has methodological tools
Approaches
multicultural
key to business communication
addresses the multitude of markets
holistic
knows the puzzle well
company or organization
Applications of anthropology
constant instability of trends
respond to market changes