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THE SALE OF HIGH-END PRODUCTS - Coggle Diagram
THE SALE OF HIGH-END PRODUCTS
HIGH-END PRODUCTS
Characteristics
Perfection
Exquisite presentation
Selective communication
Price well studied
Selective distribution
Classification
Limited edition products
Author's products
Exclusive products
Branding
Multibrand
Individual
Private
Generic
Black
Packaging and labeling
SECURITY SYSTEMS OF HIGH-END PRODUCTS
Unknown loss
CCTV
Labeling
THE CUSTOMER OF HIGH-END PRODUCTS
Top of the Maslow pyramid
SELECTIVE DISTRIBUTION
According to market cover
Exclusive
Intensive
Selective
According to distribution channel
Pull
Push
COMUNICATION AND POSITIONING
Positioning
Segmentation strategy
Positioning maps
Comunication
Sponsoring
Digital media
Public relations
Specialized magazines
Endorsers/Brand ambassadors