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(Niharika) DIGITAL DENTAL MARKETING, Buyers' Journey - Coggle Diagram
(Niharika) DIGITAL DENTAL MARKETING
Marketing Medium
Instagram
posts
patients' reviews
facts
ads
organic
paid
Website
blog posts
pictures/videos of the clinic & technological advancements
about us
Patients testimonial videos or reviews
links to different social media pages and profiles
types of services provided
roots canals & crowns
teeth straigtening
dental implants
gum treatment/ surgery
braces
extractions
fillings & repairs
cosmetic dental services
can add trackers and FB pixels
remarketing
Targetting
Facebook
posts
technical advancement info.
patients' reviews
clinic pictures & videos
facts
FB Ads
organic
paid
FB live
importance of dental health
how to maintain dental hygiene
patients testimonial videos
Events
SMS
coupons
latest offers/ recent updates
Email
new/special offers
Coupons
GoogleAds
Youtube
buyers persona (details in OneNote)**
Age
Location
Gender
Concern
Income
Buyers' Journey
stages
Desire
Action
Awareness
Interest
buyers journet for each service
Root Canal
Interest
research about the treatment
procedure
duration
guaranteed results
Desire
to learn about the best clinic
Awareness
need it or not ?
is this what they were looking for ?
Action
book an appointment.
Teeth Straightening
Interest
research about the treatment
guaranteed results
procedure
duration
Desire
to learn about the best clinic
Awareness
Need it or not ?
is this what they were looking for ?
Action
book an appointment.
Dental Implants
Interest
research about the treatment
Desire
to learn about the best clinic
Awareness
Need it or not ?
is this what they were looking for ?
Action
book an appointment.
Cosmetic dental services
Interest
Research oabout the treatment
side effects
procedure
Desire
find out the best clinic for their best treatment
reassure them to provide them best treatment & services
Awareness
Need it or not ?
is this what they were looking for ?
Action
offers
promise for guaranteed result