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Google Analytics (report Analysis) - Coggle Diagram
Google Analytics (report Analysis)
step-1)->How to analyze real time reports ?
Reports-> real time ->
Overview ->Top referals , top active pages , Top social traffic keywords ,top locations ,pageviews
step-2)->How to analyze Audience reports ?
Audience ->Demograpics -> (age , gender )[in case you have not active demographics -> setting -> admin -> property -> enable demographics and Interest Report ]
Audience -> Interest -> analyze about you audience intrest
Audience -> Geo -> language , location .
Audience -> Behavior -> New vs returning . technology , mobile , Benchmarking
step3)->How to analyze Acquisition report?
acquisation -> source /medium->compare bounce back , Referrals
look on acsqusition , overview report
step-4)->How to analyze behavior reports?
Behavior -> analyze and go through -> Exit pages reports , Landing Pages reports , all pages reports
landing page -> use compare tool and compare bounce rate
App pages -> use compare tool and compare Avg time on page
Exit page -> use compare tool and check %age of exit .
step-5->how to analyze with Add segment ?
click on add segments
you can choose your segment on basis of (demographics )->age,country etc.
so compare particular age and country with whole audience .
step-6-> How to track market campaign with campaign tagging
move to your google anaytics dashboard ->Campaign ->All campaign ->click on your campaign about which you want to know
Use camaign Url builder -> google search ->fill details like campaign tern ,content also and you will get link with utm tags and campaign name .
copylink created by url builder campaign -> put that in email and social media post whatever it is .
step-7-> How to use bench marking reports ?
location -> compare based on country , region etc
Devices -> compare based on laptop , mobile, tablet .
channels ->set industry -> country , region -> select size by daily sessions (sessions you will get from Audience -> overview ->last 30 days -> scroll and note sessions -> divide by 30)
Audience -> benchmarking (compare your website to another website and create baseline).
-> select industry vertical (to do that you have to enable them -> admin ->account settings ->enable bench marking .
step-8-> How to work with or set up custom dashboards ?
customization tab ->dashboard -> site performance dashboard /seo dashboard (limit 20 dashboards )
Find google analytics /solution gallery find template and import that template . or you can create fresh one by clicking on create button and add widgets (not recomended)
you can share dashboard -> by just clicking on export .
step-9-> how to setup event tracking ?
Event tracking allow you to capture user intractions on your site which google analytics does not automatically capture ?we can track -> click to call / request demo or click on email addresses / vedio plays /podcast plays /click on social profile .
do google search for template or use :
Template:
onclick=”ga(‘send’, ‘event’, ‘Category’, ‘Action’,‘Label’, ‘Value’);”
for example
<ahref=”www.examplewebsite.co.uk/pdf/company_brochure.pdf” onclick=”ga(‘send’, ‘event’, ‘PDF’,‘Download’, ‘Company Brochure – PDFDownload’);“Download PDF</a>
google analytics -> events ->Top events -> you can see your category , action , label .