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Place (distribution) - Coggle Diagram
Place (distribution)
Wholesalers
Wholesalers specialise in purchasing large quantities of stock from producers, storing it, then selling it on to retailers and sometimes consumers. They provide an important link between producers and smaller retailers
Retailers
Retailers purchase goods from wholesalers and producers, then sell them to the final cons umer
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Agents and brokers
The key difference between an agent and a retailer is that the agent does not own the product it is selling. Instead, it promotes the product and charges a commission on every sale it arrange s
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Distribution channels
Direct distribution
Direct distribution does not use any intermediates. Producers sell directly to their consumers. A simple example would be a local bakery or florist. These businesses can control their own prices and do not have to pay any commission to agents, allowing them to keep 100% of any sales revenue they receive.
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