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Chapter 10: How do we respond to tensions arising from cultural impacts of…
Chapter 10: How do we respond to tensions arising from cultural impacts of globalisation
cultural homogenisation and hybridisation
increased access to consumption of goods and services, facilitating exchange of cultures in areas such as entertainment and food
homogenisation - local cultures 'diluted' by foreign cultures by become more and more similar to foreign culture - making it dominant - reducing influence of local culture
eg starbucks - american culture being embraced worldwide
language - predominant language english - 80% of electronically stored info - causing other languages eg latin to be overshadowed - posing a threat to diversity of language
hybridisation - blended - unique combinations involving elements from both cultures - creating new cultural products - changing nature of local cultures
peranakan culture - chinese/malay
blend of food - malay ingredients and chinese way of cooking creates delicious dishes heeheh
homogenisation and hybridisation in entertainment
the proliferation of foreign entertainment - film, music, radio reflect the acceptance of foreign cultural influences
protests : mulan film
korean influence also known as the Hallyu Wave
most evidently in KPOP culture - spreading to all countries by providing entertainment
another aspect - food - korean supermarts more prominent in shopping malls
samsung, lg
protest japan 2011: increasing presence of korean culture
american influence - dominated by the USA about 30% of worldwide entertainment
changes perspective of people - etc idea of independence and individuality
homogenisation and hybridisation in food
homogenisation: can be seen through the populairty of western style food in singapore such as from MNCs mcdonald
however, not without protests: 1980s to 1990s: Italians protested to opening Macs bc of "Americanisation"
in SG : Nasi Lemak Burger
California Roll