Chapter 10: How do we respond to tensions arising from cultural impacts of globalisation

cultural homogenisation and hybridisation

homogenisation and hybridisation in entertainment

homogenisation and hybridisation in food

increased access to consumption of goods and services, facilitating exchange of cultures in areas such as entertainment and food

homogenisation - local cultures 'diluted' by foreign cultures by become more and more similar to foreign culture - making it dominant - reducing influence of local culture

eg starbucks - american culture being embraced worldwide

language - predominant language english - 80% of electronically stored info - causing other languages eg latin to be overshadowed - posing a threat to diversity of language

hybridisation - blended - unique combinations involving elements from both cultures - creating new cultural products - changing nature of local cultures

peranakan culture - chinese/malay

blend of food - malay ingredients and chinese way of cooking creates delicious dishes heeheh

the proliferation of foreign entertainment - film, music, radio reflect the acceptance of foreign cultural influences

korean influence also known as the Hallyu Wave

american influence - dominated by the USA about 30% of worldwide entertainment

changes perspective of people - etc idea of independence and individuality

most evidently in KPOP culture - spreading to all countries by providing entertainment
another aspect - food - korean supermarts more prominent in shopping malls
samsung, lg

protests : mulan film

protest japan 2011: increasing presence of korean culture

homogenisation: can be seen through the populairty of western style food in singapore such as from MNCs mcdonald

however, not without protests: 1980s to 1990s: Italians protested to opening Macs bc of "Americanisation"

in SG : Nasi Lemak Burger

California Roll