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:seedling: Salayhandmade Products Industries, Inc. (SHAPII) :seedling:, An…
:seedling:
Salayhandmade Products Industries, Inc. (SHAPII)
:seedling:
What do they do?
handmade
various products from indigenous raw materials (Cogon grass, Abaca leaf fibers, pressed flowers) locally made by artisans to be sold and exported
Main Products
Acid-free papers made into greeting cards, calendars, journals, boxes, fans, etc. (
Images: Product 1,2,3,4
)
Target Beneficiaries
Salay (Misamis Oriental, Mindanao) locals, especially the women's sector
Social Media Presence
Facebook
More organization-focused
Facebook
Instagram
Website
Target Audience:
Social-media users
Target Market:
Young adults to Old Adults (17 to Above 45), potential local and international partners and re-sellers
Usual customers who visit their exhibit booths
(2)
(3)
Sample of partners:
One STore.ph
Ten Thousand Villages
How are their products promoted online?
The products are promoted through sharing posts made by others, and posts about new products they're launching that may also be in time with a holiday or life event (
Images: Shared by Others, Holiday, Valentines
)
Uses
visual communications materials
like photos of the product, catalogues on the website that showcase graphics for each product category, and videos from exhibit booths (
Images: Catalogues, Photos
)
What could be improved?
Captions:
Some captions feel as if it came from personal accounts more than a business account (
See image: "Caption"
). Hashtags could also get the posts more attention as it could be more likely discovered by people checking random hashtags.
Editing:
The usage of a black background disrupts the bright colors of the products and titles and its nature and eco-friendly themes (
See image: "Website SC"
). Some typefaces could also be changed into more "modern" ones to give more appeal to younger audiences (
See images: "Website SC" and "Photos"
)
Products Section:
As the organization's Facebook has the most visitors (2317 likers, 2427 followers compared to their Instagram page with 268 followers), first-time visitors should easily see the products offered through a pinned post. (
See image: "FB SC"
)
An
innovative
organization with
eco-friendly
products!
Supporting Images:
Google Drive
**Information from SHAPII's Facebook and Website's About pages