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The commercialization of Real Estate - Coggle Diagram
The commercialization of Real Estate
Customer Centered Selling
our marketing campaigns should position us so that we differentiate ourselves from other agencies and that customers come to us
Some concrete actions to get clients: Field work: mailboxes, cards, brochures,
Customer segmentation
Investment Residential Commercial / business
Potential customer or home prospector
people who intend to buy or rent a property and are analyzing options before deciding
Negotiation: can be competitive or cooperative. The purpose is to bring positions together until reaching a mutually advantageous
Second-hand real estate market: The intermediary agent between the seller and the buyer
New construction: the developer establishes conditions more adjusted to the market
Communication of the Real Estate Offer
Sales force
Agents who personally represent the company's image
Public relations
Actions focused on obtaining the support of public opinion
messange
The slogan is a short phrase that summarizes the message, capturing the attention of the target audience.
Communication goals: • Make the product known. Persuade the potential customer. • Remind the current client of the advantages of working with that company.
advertising
are the mass communication channels through which a message is transmitted (TV, press.)
Merchandising
Techniques to make the product more attractive(Homestaging)
Sale promotion
Advantage (gift, discount,.) given to a target audience
Real Estate
Real estate is any fixed building that cannot be moved, but can be used and inhabited by a user.
The sale of real estate can be done directly (owner-buyer) or through intermediarie
that can be:New Second-hand Developer (promotor)
Regulations on Data Protection
Data from: employees, clients, property owners.
basic level, medium level, high level
The Real Estate Portfolio: developers and agents
Offer: products and services that are for sale
Portfolio: set of products/ services offered by a company for sale
Property acquisition: agencies need to find properties to match offer and demand
They can find properties by: Phone calls..
Real Estate Agent:is a person who carries out mediation activities in the sale, exchange, transfer...