Skin Belief
Customer Profile
Company values / Philosophy
Genuinely want to help customers get better skin. Will recommend best products/machines/techniques that best suit the customer
Services
Meridian facial. TCM but is not common.
Pigmentation treatment
Can really see results
Pigmentation story
Target by problem
See pigmentation appearing
how it works
Why it works
Stages of pigmentation and identifying the treatment to solve
Current problem with industry
Hardselling of package
Pigmentation as a key issue amongst women
Skin Beliefs USP eg:
PIGMENTATION SPECIALIST
Our unique process
Brand/ Company:
We believe in results and seeing is believing.
Customised products / process ?
TCM technique to give customers a relaxing experience
Singapore to sunny.
Pigmentation is key problem in Singaporeans according to survey
Internal conversion
The facial experience that customer can enjoy
Question for kate to think about
Profile
Like to go for hikes
Gardeners
Aesthetic doctors and pigmentation products can solve pigmentation problems too. So why Skin Belief
Why come to facial salons instead of aesthetic doctors
Why coming to SB is different from just buying products
Is this USP unique to SB? Is it similar to competitors offerings? Why are we different?
Can competitors easily copy
What differentiates?
A natural approach or TCM experience?
Personalised service, no hard selling
Females
Age above 35yo
Live around Bukit batok or heartland areas
House wives, Kids in primary school
Stressed because kids are at HBL
Busy lifestyle, manage kids school work, taking care of kids health, cook meals, maintain image,
The products we recommend to see better & faster results
The "package" that is customised?
We are pigmentation experts
Singaporeans lead very stressful lifestyle
Always out in the sun
Customer reviews, before/after done immediately after facials
Goals
Short term
Mid Term
Long term
Lead Generation, Increase revenue
Grow products range
Increase # of outlets around heartland areas
Diversify to skincare tech
Go overseas
SB Proposition
Profile of customer
Problem
Pigmentation
Stressful lifestyle
Lifestyle
Don't want to travel too far w/o make up
Need to teach kids at school
Work from home
Modern housewife
Modern
Website content
Social media page content
Social media ads content
Blog: Education / thought leader content
Why we exist = SB wants to help customer achieve good skin
Why are we different = We mixed the art and science of skincare into our customised facial process. Through the blend of east & west of traditions and technology to deliver results.
Background = Have over 20 years experience, Many loyal customers, Mother daughter team,
Campaign 1 = Pigmentation problem focus
visuals to appeal to locals, mid 40s onwards.
Consider asian faces, less graphic elements, more photos & text
What is pigmentation
Our services
Meridian techniques
Technology we use
Products we use
Promotions + CTA
Campaign 2 = Come to SB for a relaxing facial