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Evaluate research methods used to study the influence of globalization on…
Evaluate research methods used to study the influence of globalization on behaviour
Issue:
Fluid nature of cultures make it difficult to measure the effect of globalisation on behaviour.
Body 1:
Cross cultural studies
Cross cultural validity
Rely on self report data, affect reliability
use of common metrics that can be amplified equally to each culture (hence aid operationalisation)
generalisation: usually crude estimates of the culture(s)
Sample may not be representative to the whole nation.
Cross cultural studies are used
Cross cultural studies enable comparisons to be made between cultures to investigate how cultures interact with each other.
Buchan et al.
Body 2:
Survey
Can gather a large quantity of data
Self reported data may not always be accurate and reliable.
Subject to biases such as social desireability
Nesdale and Todd (2000)
Surveys enable researchers to gather a large quantity of data at once, but the reliability and accuracy of the conclusions drawn may be questioned as this research method relies on self reported data.