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B206 tma05 more ideas - Coggle Diagram
B206 tma05 more ideas
part 1 (b2b)
buying behaviour
concept: rational appeal
Limitations
emotional appeal still used
still just people who are making the decisions
marketing practice
Concept: 4 Ps
concentration on Product
decision making unit
part 3 (differences)
buying behaviour
marketing practice
decision making unit
part 2 (b2c)
buying behaviour
Concept: ego involvement
decision making process
cognitive decision making