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Resonans - Coggle Diagram
Resonans
Organization and service
The current sektor/industry of Resonans
The current work area/projects
The current strategy and vision
The vision to bring together different sektors
Implementing plans to actual actions
Organizational development through appreciative inquiry
The core product: facilitating dialogue and decision making
Working organically allows for an agile work process
Reputation and relations
In-depth knowledge of some sectors and less in others
Relations and referrals as as the core sales channel
Using relations and past projects to create sales
Retaining client relations
The process of maintaining relations
Sales is produced by hard work or reputation for previous accomplishments
Limitations of WOM as a critical factor in relations marketing
Employees differentiation and specialization + how they need to share knowledge and compliment each other
Networking events to foster relations and generate new leads
The importance of network in the sales process
Utilizing experience
Individual experience: Using past experiences in new projects
Individual's past project experience as an inspiration source for solutions in new projects
Initial understanding of KM (or lack of)
Standardized knowledge
Storing knowledge from previous projects and using the knowlege in new projects
Knowledge sharing through technology: focus of several previous projects
Using technology to store codified knowledge
The typical codifies knowledge stocks
Knowledge challenges
Sharing knowledge is a time costly investment
Problems with structuring knowledge in databases
Specialized competencies
Using freelance consultants if resources is needed
Projects cannot be executed by all employees due to the degree of specialization
The acquisition of freelance consultants through relations
Knowledge roles in projects
Knowledge sharing in projects
The role of the project leader
Profiling: Sharing the important knowledge of the client between colleagues
Sharing knowledge between the project participants
Structuring knowledge and making sure that external freelance consultant have the needed knowledge
The role individual experience plays in knowing what to prepare for a client meeting
Organic work process: shared understanding of the important knowledge
Customer and sales processes
Profiling of the individuals in the company:
Distribution of responsibility for the individual clients between the employees
Preparation for a client meeting
Acquiring the right knowledge
Convincing the client about the value of their product (knowledge)
Following up on leads generated by network and relations
Period before a project takes off: nurture of relations
Being upfront in the sale is better than being pretentious
Digital marketing
Using Linkedin to connect possible leads instead of cold canvas
Social media as a tool to create relations marketing
Online marketing when the possibility is present
Social media as a platform for marketing an networking
Precious sales channel through blog posts at Børsen: Content marketing