MadeAbout
Service
The interviewee's line of business
Elaboration on interviewee's consultancy work and what the emphasis is
Motivation of business and the vision
Understanding of resources available for the business
Timespan and quantity of projects
Using knowledge to create a new model for supply-chain management
Vision of the company's future and the future services provided
Work smarter not harder
Reasoning of the lexicality and his understanding of KM
The current low-key CRM solution
Marketing: Reputation and relation
Growing customer base and reputation as a factor for future sales
Learning from knowledge stocks
The role that customer base plays in the sales process
Epiphany of what knowledge is within a consultancy firm
Future aim: Emphasis on utilizing inbound marketing, referrals and WOM to acquire new customers
Individual employee reputation in the line of business
Acknowledgement of a single employee's past achievements, as a reputation enhancer
Employee's networks as a sales channel
Using stakeholder verification in promotion of own
Standardized knowledge
Knowledge stocks as a tool in the presentation stage
KM as a tool in the deliverance stage
Technology for knowledge stock and transfer
Priority of resources available as a key factor for succes
Technology codification of knowledge stock
Accessibility of knowledge databases for employees
Visioning a capitalization of technology as a tool in creating new customers
Modified service offer
Structuring the knowledge stocks for the bidding stage
The project process: individual knowledge and expertise evident in the early stage
The project process: collaboration of knowledge and expertise
The project process: collaboration and simplification of knowledge for the presentation stage
Competence structure
Employees and project roles
Specialization of employee ability and skills
Sales process
Perspective on cold canvasing for new customers
The initial process to evaluate a possible project
Utilizing the experience from past projects to execute new
Knowledge innovation
Managing knowledge in a retail focused ROI model
Applying real scenarios to his retail focused ROI model
Digital marketing
Creating attention on the internet
Businesses with a mature approach to the online market
Businesses with an immature approach to the online market
Framework for creating a strong online business model
Approach to marketing: "learning by doing"
Using online blog posts to create interest and awareness
Providing free knowledge as a teaser in order to acquire new customers
Obstacles in creating awareness and relevance on the market
Awaiting the outcome of current projects to boost future projects
Proioritizing marketing efforts in relation to own resources