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CHAPTER 14: DEVELOPING AND MARKETING PRODUCT - Coggle Diagram
CHAPTER 14: DEVELOPING AND MARKETING PRODUCT
DEVELOPING PRDUCT STRATEGY
SHORTENED PRODUCT LIFE CYCLE
CREATING PROMOTIONAL STRATEGIES
COUNTERFEIT GOODS AND BLACK MARKET
PUSH AND PULL STRATEGY
NATIONAL IMAGE
INTERNATIONAL ADVERTISEMENT
BRAND AND PRODUCT NAME
STANDADIZED AND ADAPTINGF ADVERTISEMENT
CULTURAL DIFFERENCES
BLENDING PRODUCT
LAW AND REGULATION
PRPMOTIONAL STRATEGY
DESIGNING DISTRIBUTION STRATEGY
DESIGNING DISTRIBUTION CHANNEL
INFLUENCES OF PRODUCT CHRACTERISTIC
CHANNEL LENGHT AND COST
SPECIAL DISTRIBUTION PROBLEM
LACK OF MARKET UNDERSTANDING
THEFT AND CORRUPTION
DEVELOPING PRICING STRATEGIES
DUAL PRICING
FACTOR THAT AFFECT PRCING DECISION
INTERNAL
MARKETING MIX
PRODUCT DIFFERENTIATION
ORGANIZATION STRUCTURE
COST OF PRODUCT
COMPANY OBJECTIVE
EXTERNAL
COMPETITION
DEMAND
BUYER
SUPPLIER
GOVERMENT REGULATION
ECONOMIC CONDITION
WORLDWIDE PRICING