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Areas of Communication - Coggle Diagram
Areas of Communication
Private
Phil
Advertising
big focus on digital
private vs NFP
spend more on brand $
Jen
PR
Focus on
Sales
Customers
Brand
Work with
Journalists
Doctors/Hospitals
Gov
ASX
Share holders - investors
NFP
Insight (PR & ADV)
Rewarding
No money $$
Show value - example cant print in colour
Story telling - show the impact of ur organisation
Constraint on budget = not much adv
Different platforms to share same message
Government
Michael - PR
Challenges
Adaptable
Legislation
Emily - ADV
Long-term effectiveness
Scruitiny
Broad/Mass audience
Tv, print, radio, legacy/trad. social
$ Big budget
A lot of research