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Attitude Formation and Change - Coggle Diagram
Attitude Formation and Change
Social Cognition
Impression Formation - how the social cognition is constructed
Primcay effect - early formation about someone weighs more than later information in forming impression
Self-fulfilling prophecy - a person's expectation about another elicits behaviour from the other person that confirms the expectations
Schemtala
Stereotypes
Impression Formation
Schemata
Ready-made categories
Allow us to make inferences about others
Also plays a major role in how we interpret and remember information
Stereotypes
A set of characteristics believed to be shared by all members of social category
Is is usually unfair
can become the basis for self-fulfilling prophecies
Attitudes
The nature of attitudes
relatively stable
beliefs - facts and general knoweldge
feelings
behaviours
Self-monitoring
high self motors look for cues about how they are expected ti behave
low self motors express and act on their attitudes consistently making predictions easier
Attitude change
process of persuasion
must get and maintain the person's attention
must comprehend the message
compheresnion leads to acceptance
Communication model
how the message gets comprehended and then accepted
source
message itself
medium of communication
audience's characteristics
Central route to persuasion
when the attitude of the audience or individual is changed as a result of thoughtful consideration of the message
Cognitive dissonance theory
Leon Festinger
Occurs whenever a person has two contradictory cognitions or beliefs at the sam time