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B207 Block 3: Building Long Term Success - Coggle Diagram
B207 Block 3: Building Long Term Success
Leadership
Identification :id:
Person
Result
Position
Purpose
Process
Strategic
Marketing
Measuring Success
Key Measures
Evaluating Success
Multiple Measures
Time Frames
Sales
Profits
Gross Margin
Awareness
Market Share
Relative Price
Customers
Satisfaction
Dissatisfaction
Crisis Management
External
Internal
Brand Sabotage
Consumer
Employee
Managing Crisis & Issues
Internal Marketing
Staff
Roles
Impacts
Types
Brand Champions
Brand Agnostics
Brand Cynics
Brand saboteurs
Communication
Critical Service Interactions
Unfair Customers
Verbal abusers
Blamers
Rule Breakers
Opportunists
Returnaholiccs
Relationship Marketing
Benefits
Cost effective
Customer Loyalty
Repeat Purchasing
Recommendations
Retained profits
Customers
Loyalty
Value
Satisfaction
Commitment
Trust
Orientation
Communication
Unfair
Business to Business
Transactional vs relational
Types of relationshio
Classic Market Relationship
Special Market Relationship
Mega Relationship
Nano relationship
Management
Internal
External
Quality
Susaintability
Quality
Business
Management
Quality
Costs :moneybag:
Prevention
Appraisal
Costs of Defects
Internal
External
Quality Assurance
Control
Systems
Quality Control
Seven Key Tools :seven:
Histogram
Control chart
Scatter Diagram
Pareto Chart
Checklist
Cause and Effect Diagram
Stratification
Performance
Importance Matrix
Performance Measures to Customers
Performance Against Competitors
Match Performance Against Characteristics
Improvement Plans
Operational Risk & Resilience
Hazards :biohazard_sign:
Supply Chain :chains:
Human Capital
Technology :computer:
Customers :silhouettes:
Organisational
Impact
Impact Matrix
Organisational Objectives
Financial :currency_exchange:
Public Relations
Environmental :deciduous_tree:
Safety :lock:
Impact Level
Very Low
Low
Medium
High
Very High
Liklihood
Liklihood Matrix
Liklihood Level
Rare
Unlikely
Possible
Likely
Almost Certain
Factors
General Impression
Percentage Chance of Occurrance
Complexity
Industry History
Degree of Control :control_knobs:
Managing Risk