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Thrive by 3rd Text Program & Companion Website - Coggle Diagram
Thrive by 3rd Text Program & Companion Website
Vroom
: App, text program, and website (also offers Alexa integration). The website can function as the app for those who do not want to download anything. The text version does include external links, sound or videos - this is better for grandparents. Vroom currently has analytics for the app, but not for text program
Audience: Parents and caregivers of children ages 0-5. A target audience of particular interest is pregnant women and their partners, and parents of newborns. Early enrollment is a priority.
Who is most likely to use Vroom?
Who is the intended/desired audience for Vroom? Who are you most interested in reaching?
Pregnant women - start early
Which caregivers are least likely to use Vroom? Who is likely to have the hardest time implementing Vroom tips (caregiver age, access to tech, urban vs rural, etc)?
Shared in clinics - implementing model on sharing Vroom during prenatal appointments through labor & delivery and postpartum - may launch this with North Mississippi Health Services
What is MS Thrive's promotion and dissemination plan for Vroom? What does success look like?
Promoting with MDE, trainings with MIECHV - part of their onboarding, worked with Perinatal High Risk Management and Infant Support System. Interested in getting into head starts, but hasn't had capacity/time thus far.
Promoting with childcare centers associated with Excel by 5
Share Vroom with Resource and Referral Centers - one of Heather's next major projects
Save the Children is also promoting Vroom
Use trusted messenger approach - "surround sound" approach. Ideally potential users hear about it from multiple sources - train Vroom champions in communities.
In terms of message content, how does Vroom overlap with Thrive by 3rd? How are these platforms repeating each other, if at all?
What is Thrive by 3rd saying that Vroom is NOT saying? What does Vroom cover that Thrive by 3rd does not?
Goals & Evaluation
What does it mean to "thrive by 3rd"?
How do the texts help, currently?
How many subscribers = success?
Any subscribers? Specific types?
Percent of population?
How can Thrive by 3rd provide the most value for MELA & its partners?
How can Thrive by 3rd be used to meet partner funding/grant requirements?
What information do partners want/need to share with caregivers?
How frequently? Is it time-sensitive? Age-dependent? "Timeless"?
Is there value in rebranding Thrive by 3rd as a Mississippi-specific program?
What kind of evaluation metrics do partners need?
Who are the partners?
How can Thrive by 3rd provide the most value for caregivers (consumers)?
What information do parents and caregivers of children ages 0-9 need or want to know? Specifically: parents/caregivers with limited resources.
How can we make Thrive by 3rd responsive to user needs and preferences?
Do texts match target audience: Are the existing texts useful? Are the tips doable?
How does the consumer feel when they receive the texts?
Do we need a website? What value does the website add? Are there better websites with the same info?
Can we make the texts more specific to Mississippi parents & caregivers?
Logistics
How much do texts need to change?
Do we have budget for changes?
If so, how much?
Who will review messages and provide recommendations for change?
Who will actually edit/write the messages?