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Content Plan - Coggle Diagram
Content Plan
Adult Ed
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How do we drive traffic
Rather than linking straight to specific courses, or sections, we will link to specially designed landing pages related to campaign content
contnet ideas
Live streams and interviews with former adult ed students. These can also be turned onto a blog on the website and posted on social media
Highlighting career pathways, infographics both image and video showing pathways some adult ed course unlock
Free online taster sessions via zoom, these will give an idea of the course and help build relationships with teachers. These classes could be recorded and edited for youtube video content
16-19
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Ideas
Use Social Media and Email to post/send highlights of the student newspaper linking through to the full paper. The Same Idea can be applied to Simons Blog.
Use recent Alumni success stories to create quick fire Q & A videos designed for story posts on Instagram / Facebook and maybe tiktok.
Long form video updates using content from blogs and newspaper supported by alumni content to be posted on youtube and shared via social media channels.
highlight popular community events students can be a part of, Drama, Music, Art expos, sports matches. Having them during college hours makes user people are on site.
department takeovers of certain social media channels. (TIKTOK) each week a department will be selected with a group of students posting college life on the channel with Marketing department having editorial control over what does and does not get posted.
Apprenticeship
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Content ideas
Post job listing on social media channels, But don't just post a link, make sure the post gives value to the audience and does more than just sell.
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Follow current apprentices with monthly check ins to see there progress and who they are getting on these can be used across multiple channels
How you can be and adult and still do a appenashop as a way of switching careers, how it can work with the responsibility of adult life
Profiles and interviews with business partners about why apprenticeships help them with a b2b focus mainly on linked in and the website